Welcome to Pineapple Prose Copywriting

Jen Milligan & Bec Wattam

Specialists in real estate copywriting.

School social nights aren’t usually the inspiration for great business ideas, but Pineapple Prose copywriting was born on one such evening.

Meeting in 2014 when our youngest children were in Prep, we found a common sense of humour, a desire to start something great and a mutual love of the written word. Bringing together backgrounds in journalism & marketing, along with extensive travel experience between us, our broad horizons and “can do” attitude have allowed Pineapple to flourish.

Now, thousands of properties later, we have seen it all – from the flawless to the floorless and from breathtaking homes to properties that leave you gasping for air, we can see the appeal and potential in them all.

Pineapple Prose Copywriting - Real Estate Copywriters in Melbourne

“Jen and Bec were a delight to deal with. They wrote the advertising material for the sale of our property in Cheltenham. It was our first home, so we were quite emotional about selling it. Jen and Bec’s attention to detail was greatly appreciated and we have no doubt their flare for highlighting a home’s positive attributes contributed to the strong buyer interest in our home and its sale at auction”.

Nic Strahan – Cheltenham

Established, experienced and enthusiastic, we simply love the job that many of you hate – hand it to us and taste the Pineapple difference.

Boasting a broad base of Real Estate clients, we are able to provide both onsite and remote (sight unseen) copywriting services; in every instance capturing the essence of the property, whetting the appetite of the target market and creating an emotional connection so that buyers are compelled to want to walk through that door. Property purchases represent the biggest transactions most of us will ever make, so whether buyers are searching for their treasured first home, upsizing to welcome children or sealing the deal on that “Forever Home”, Pineapple Prose will connect the script with the images to make your listing stand out from its rivals.

Proud to be able to offer unlimited revisions and a quick-turnaround, we never expect our clients to spend a moment on our work – if it is not perfect send it back. And with two of us working full time, we are able to offer greater availability, increased flexibility & more variety – on top of that, two sets of eyes will proofread the final work.

Looking for a copywriter?

While our undeniable passion is real estate property copywriting, there are many ways we can help you regardless of the industry.

Real Estate Copy

Video Scripts

Professional Bio/Profile


Proofreading and Editing

Content for Accommodation and Holiday Rentals

“I recently had the opportunity to engage Pineapple Prose to create the copywriting campaign for my home in Mt. Eliza.

I was completely blown away with how they captured the sentiments we had about our home. It was well-written, flowed beautifully and was everything I had hoped it would be.

Their turnaround was very quick and exceeded all of our expectations. We were even given several options to choose from for our headings. That was very difficult as we loved them all!

The agents we hired were also very pleased with the copy as it just topped off an excellent marketing campaign.

As I write this, the agent has 8 scheduled appointments within hours of the marketing campaign going live.

Thank you again Pineapple Prose. You hit the nail on the head! I will be recommending you to friends!”

Marcie & Geoff McDowell – Mt Eliza

Over 5,000 real estate copywriting jobs and counting...

Our passion is real estate copywriting. And having completed over 5,000 jobs, we have the experience to ensure your listing will stand out from the crowd. 

Our latest article...

Diversity of Melbourne's Real Estate - Pineapple Prose Blog

The Diversity of Melbourne’s Real Estate

The sprawl of Melbourne’s urban development happened over time, and with that slow spread came a changing landscape of residential architecture. While based in beautiful bayside Beaumaris, our travels to suburbs further afield allows us to experience the varied charm of different eras and fashions. Our favourite properties are ever-changing – one day a cosmopolitan lifestyle on the edge of our vibrant city will appeal, the next plans of escaping the rat-race to sleepy coastal neighbourhoods have an irresistible pull.

Read More »

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Pineapple Prose Copywriters is at The Oxford.

1 month 6 days ago

At a creative retreat in Daylesford 😆 in the former home of David Bromley 🎨 Jen is running her workshop “Overcoming Adjective Anxiety” and just

Pineapple Prose Copywriters is at Double Bay ferry wharf.

4 months 3 weeks ago


Pineapple Prose Copywriters is at Pier One Sydney Harbour, Autograph Collection.

4 months 3 weeks ago

Birthday celebrations continue - very lucky to be right on Sydney Harbour 😍

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Pineapple Prose Copywriting

Crafting compelling copy for your business.

Specialists in real estate copywriting.

Based in Bayside, Melbourne.

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